APMC (Architectural Project Management Consultancy) — Website Review
altpmc.vercel.app
April 2026
The summary
Short version
Your website tells a great story once people land on it — 22 years of experience, 157 completed projects, and glowing testimonials from real clients. The problem is that most people never get that far. On mobile phones, your homepage takes 9.3 seconds to show its main image. That's like a customer standing outside your office while the receptionist slowly opens the door — most will walk away before it opens.
The second big issue is invisibility. Every page on your site has the same title — just 'APMC' — and no description. When someone searches 'architects in Gurgaon' on Google, your listing looks blank and generic compared to competitors who have proper titles and descriptions. AI assistants like ChatGPT also can't tell who you are, what you do, or where you're based, because the basic identity information is missing from the code.
The good news: these are all fixable. Your content, testimonials, and project history are strong raw material. A modern rebuild would keep everything customers love and fix everything search engines and phones struggle with.
What's already working
- Your testimonials are specific, signed, and credible — four named clients with their company and title, which builds real trust
- The phone number, email, and office address are consistently shown on every page — easy for a serious enquiry to reach you
- Your site is crawlable by Google — the robots.txt file allows search engines to read every page (many sites accidentally block this)
- Desktop performance is solid — the homepage loads in 1.6 seconds on a computer, which is good
- You have a clear points of difference: green/low-carbon focus, 22 years of experience, 157 projects delivered — strong material for a rebuild to showcase
What to improve
Speed & weight
4 issues- On mobile, your homepage's main image takes 9.3 seconds to appear — Google expects under 2.5 seconds. More than half of mobile visitors leave if a page takes over 3 seconds, so you may be losing the majority of phone traffic before they see anything
- Your homepage weighs 1.75 MB on mobile — that's like asking every visitor to download a short song before your door opens. Most of this is unoptimised images and leftover code
- The homepage layout shifts while loading (CLS score 0.24) — things jump around as images arrive. This is frustrating and can cost you about 10% of mobile conversions from people who misclick or give up
- The contact page carries 238 KB of unused JavaScript — code that runs but does nothing, making the page slower for no benefit
SEO fundamentals
4 issues- Every page has the same title: just 'APMC' (4 characters). Google uses the title as the clickable blue link in search results — yours says almost nothing. A proper title like 'APMC — Green Architectural & Project Management Consultancy in Gurgaon' would dramatically improve how often people click
- None of your pages have a meta description — the 1-2 line snippet that appears under the Google link. Without one, Google writes its own from random page text, and it often looks messy or irrelevant
- No canonical tags are set — these tell Google which URL is the official version of a page. Without them, Google can get confused if the same page is reachable from multiple URLs
- On the About page, 2 of 5 images have no alt text at all — Google can't read images, so alt text is how it understands what's shown. This also hurts accessibility for visually impaired visitors
AI search readiness
4 issues- No JSON-LD structured data anywhere on the site. This is the machine-readable code that tells Google and AI assistants 'this is an architecture firm called APMC, located in Gurgaon, founded in 1994, contactable at this number.' Without it, ChatGPT and Perplexity have to guess — and often get it wrong or skip your business entirely
- Your llms.txt file exists but is nearly empty (just 79 characters). This is the file AI assistants read to understand a business. A proper one would list your services, service areas, founder, and key projects
- No OpenGraph or Twitter share tags — when someone shares your site on WhatsApp or LinkedIn, there's no proper preview card with your logo, headline, and image. It just shows a blank link
- Your business is not linked to Google Business Profile — this is the free Google listing that shows your address, hours, photos and reviews on Maps and Search. Essential for local architecture enquiries
Trust signals
4 issues- The footer says '© 2020 APMC' — to a visitor in 2026 this suggests the site hasn't been touched in years, and the business may no longer be active
- The homepage title tag is just 'APMC' — browser tabs, bookmarks, and Google all show this. It doesn't convey that you're an award-calibre firm with 22 years of history
- No favicon or Apple touch icon is properly set beyond a default — when someone bookmarks your site on their phone home screen, it looks generic
- No visible 'last updated' or recent project dates — visitors can't tell if the business is actively taking new projects
SEO fundamentals
Per-page check on the four tags Google relies on most.
| Page | Title | Meta desc | OG image | H1 | Canonical |
|---|---|---|---|---|---|
| homepage | ✗ | ✗ | ✗ | ✗ | ✗ |
| about-us | ✗ | ✗ | ✗ | ✗ | ✗ |
| contact | ✗ | ✗ | ✗ | ✓ | ✗ |
Copy & messaging
The copy has the bones of a great story — 22 years of work, a real green-building specialism, and 157 completed projects — but it's buried under corporate language and scattered across pages without a clear hook. A visitor lands, reads 'APMC is a firm with 22 years experience', and has no idea what to do next. With a tighter headline, a clear call-to-action, and one or two featured projects up front, the same story would convert far better.
The biggest heading on the homepage is just 'APMC' — which tells a first-time visitor nothing. The subline does say 'Green Alternatives Architectural Project Management Consultancy', but that's 7 words of industry jargon before a normal client understands what you actually do. A stronger headline: 'Low-carbon architecture and project management, delivered on time since 1994'.
There's no clear call-to-action button anywhere on the homepage — no 'Book a consultation', 'Request a quote', or 'Start your project'. Visitors have to hunt for the Contact Us link in the menu. Even the Contact page form is unlabelled and the submit button is bare.
Tone
The writing is formal, technical, and slightly dated — phrases like 'MEP, RWH etc' and 'eclectic design style' assume the reader is an architect, when your actual clients are business owners and homeowners who just want a great space delivered on time.
Content gaps
Things most businesses in your category have on their website, but yours is missing:
- Starting-from pricing or consultation fees (even a 'projects start from ₹X' range builds confidence)
- Service area map — which cities and regions do you take projects in?
- Recent project case studies with photos, timelines, and client names
- An FAQ section (How long does design take? Do you handle approvals? What's the process?)
- Team photos and short bios beyond just the two architects mentioned
- Awards, certifications, or media mentions if any
- A clear process timeline — what happens from enquiry to handover
AI search readiness
More and more of your potential clients are asking ChatGPT, Google Gemini, or Perplexity questions like 'best green architect in Gurgaon' or 'who designs low-carbon offices near Delhi'. These AI assistants read websites differently from humans — they look for structured, machine-readable facts about who you are, what you do, and who you've worked with. Sites that make this easy get recommended; sites that don't get skipped.
Not really — at least one major AI crawler can't reach you, and there's no structured data to anchor a citation.
AI crawler access
| Crawler | Status | What it means |
|---|---|---|
GPTBot | not mentioned | ChatGPT training crawler |
OAI-SearchBot | not mentioned | ChatGPT Search — needed to be cited in ChatGPT search results |
PerplexityBot | not mentioned | Perplexity main crawler |
ClaudeBot | not mentioned | Anthropic Claude crawler |
Google-Extended | not mentioned | Gemini training crawler |
Applebot-Extended | not mentioned | Apple Intelligence training crawler |
CCBot | not mentioned | Common Crawl — feeds many AI datasets |
Bytespider | not mentioned | ByteDance / TikTok crawler |
llms.txt
An llms.txt file is a simple text file that tells AI assistants how to understand your business — like a cheat sheet for ChatGPT. Your site has one but it's nearly empty (just 79 characters), so it's not actually doing anything useful yet.
Structured data scorecard
| Schema type | Status | Why it matters |
|---|---|---|
LocalBusiness | Missing | The code that says 'APMC is an architecture firm at this Gurgaon address, phone +91 9811200038, open these hours' is not on the site. AI assistants and Google Maps have to guess, and often won't list you confidently. |
Organization | Missing | No machine-readable record of APMC as an organisation with a founding year (1994), founder (Gurpreet Singh), and linked social profiles. This is basic identity that search engines expect. |
Person | Missing | No structured profile for Gurpreet Singh or Abhishek Vohra — AI can't easily associate you with your work or credentials. |
FAQPage | Missing | No FAQ section in code — so when someone asks ChatGPT 'how long does an APMC project take?', there's nothing for it to pull from. |
Service | Missing | Your services (Commercial, Residential, Hospitality, Educational, Solar Design, Landscape) are mentioned in text but not marked up as services — AI treats them as random words instead of a catalogue. |
Review | Missing | You have four strong named testimonials but they aren't marked up as reviews — so they don't help your AI search ranking or show up as star ratings. |
AI-ready quick wins
- ✓ 30 min — Add LocalBusiness structured data with your Gurgaon address, phone, email, and founding year — instantly machine-readable by Google and AI
- ✓ 20 min — Rewrite the llms.txt file with a proper summary of APMC — services, service area, founder, key differentiators
- ✓ 45 min — Mark up the four existing testimonials as Review structured data so they become eligible for star ratings in search results
- ✓ 15 min — Claim and link your Google Business Profile — free, and critical for local architecture searches
- ✓ 30 min — Add OpenGraph tags so your site looks professional when shared on WhatsApp, LinkedIn, or email
Very few architecture firms in Gurgaon have invested in AI-search readiness yet — the firm that gets this right over the next 6-12 months will be the one ChatGPT recommends when a business owner asks for a green architect.
Performance — page by page
Homepage — Deep Dive
Speed & performance
| Metric | Mobile | Desktop |
|---|---|---|
| Largest Contentful Paint | 9.3 s | 1.6 s |
| Cumulative Layout Shift | 0.241 | 0.312 |
| Total Blocking Time | 50 ms | 10 ms |
| Speed Index | 5.6 s | 1.5 s |
Google Web.dev research shows every 0.1 of CLS above 0.1 correlates with a ~7% drop in conversions. This page's mobile CLS of 0.24 implies roughly 10% conversion drag on phones.
Search visibility checks
| Check | What we found | Status |
|---|---|---|
| Title tag | "APMC" (4 chars) | FIX |
| Meta description | missing | FIX |
| Open Graph image | missing | FIX |
| H1 heading | 3 found | PASS |
| Structured data | none | FIX |
| Images missing alt | 0 of 14 | PASS |
About Us — Deep Dive
Speed & performance
| Metric | Mobile | Desktop |
|---|---|---|
| Largest Contentful Paint | 6.3 s | 1.2 s |
| Cumulative Layout Shift | 0.016 | 0 |
| Total Blocking Time | 0 ms | 0 ms |
| Speed Index | 3.6 s | 0.7 s |
Search visibility checks
| Check | What we found | Status |
|---|---|---|
| Title tag | "APMC" (4 chars) | FIX |
| Meta description | missing | FIX |
| Open Graph image | missing | FIX |
| H1 heading | 3 found | PASS |
| Structured data | none | FIX |
| Images missing alt | 2 of 5 | FIX |
Contact — Deep Dive
Speed & performance
| Metric | Mobile | Desktop |
|---|---|---|
| Largest Contentful Paint | 7.4 s | 1.0 s |
| Cumulative Layout Shift | 0 | 0 |
| Total Blocking Time | 50 ms | 80 ms |
| Speed Index | 3.8 s | 0.7 s |
Search visibility checks
| Check | What we found | Status |
|---|---|---|
| Title tag | "APMC" (4 chars) | FIX |
| Meta description | missing | FIX |
| Open Graph image | missing | FIX |
| H1 heading | 1 found | PASS |
| Structured data | none | FIX |
| Images missing alt | 0 of 3 | PASS |
Our recommendation
Whatever you choose, we always rebuild your site on a modern, fast foundation that fixes every issue flagged above. The only question is how much else to improve while we're there.
What to rethink
Two ways forward
Faithful Refresh
We keep your name, logo direction, service structure, and testimonials — then rebuild every page to load in under 2 seconds, rank properly on Google, and show up correctly in AI search. Same APMC, much sharper execution.
Full Reimagine
Everything in the Faithful Refresh, plus a fresh visual identity that matches the quality of your 157 completed projects — large project imagery, modern typography, case-study pages for your best work, a proper services page per category, and rewritten copy that leads with client outcomes (delivered on time, on budget, low carbon) instead of industry jargon. This is the version that wins pitches against bigger firms.
Either way, every issue in this report gets fixed. The choice is just how much further we go.