A community toy library in Englefield Green. The brand below is built to feel like a friendly noticeboard you'd find on a village hall door — warm, plain-spoken, and easy to read at a glance with a buggy in the other hand.
01 · Palette
Supporting tints
02 · Type system
03 · The mark
On cream · default
On navy · footer / dark blocks
On teal-soft · accent panels
Minimum clear space around the mark equals the height of the leaf. Don't recolour the cherry dot — that small red is the only place pure cherry red is allowed inside the mark. Wordmark sits to the right at small sizes; stack vertically only above 96px.
04 · Components
Buttons
Pills & tags
Session cards
Wednesday
57 Larchwood Drive,
Englefield Green TW20 0SL
Friday
Victoria Street, Englefield Green,
Egham, Surrey TW20 0QX
Stat blocks (sparingly)
05 · Voice
Come and see us on Wednesday at The Hub or Friday at The Village Centre.
Borrow a toy, bring it back next week, take a different one home.
Run by local parents and volunteers in Englefield Green.
All welcome — pop in, have a look around, no need to book.
Unlocking the joy of play for the next generation of changemakers.
Our mission is to deliver enriching early-years engagement opportunities.
Cherry Toy Library is the leading provider of toy-lending solutions in Surrey.
Sign up today — limited memberships available!
06 · Application notes
Cherry red is for one thing per page — usually the eyebrow tag or a single CTA underline. Two cherries on a screen is one too many.
Display headlines get generous line-height and stop at 14 characters wide. Don't centre them; left-align so the eye lands fast.
The page background is always #FBF7EF, not pure white. Cards and inputs may sit on white — but the canvas behind them is warm.
Wherever a session is mentioned, the three facts travel as one block. Treat them like a poster, not body copy. Pill-shaped time tags help the eye pick them up.
Soft borders and warm tints carry the depth. Shadowed cards make the brand feel commercial; the goal is hand-pinned and friendly.
Fully rounded (border-radius 999px). Primary is solid navy on cream; secondary is bordered navy. Ghost is cherry text only — used once, for a soft "more" link.
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