Dazzle Vibe — Brand Brief

Your brand brief

Built from the intake you shared on WhatsApp. If anything below is off, reply on the thread and we'll fix it before the next phase (site blueprint + brand direction).

Dazzle Vibe is a herbal cosmetics brand led by Yash Gandhi, selling a tight range of skin, hair, and body care products under the tagline "Village of Herbs". The lineup today is seven SKUs across creams, face pack, hair oil, talcum powder, rose water, and lip balm, priced from ₹90 to ₹449. Customers buy direct over WhatsApp and the brand ships pan-India.

This brief is the starting point for the website build. It is written from a short intake call with Yash and a quick online recon. Anything we are not sure about is parked at the bottom under Questions before we start so it can be answered before design and copy lock.

Who they are

Dazzle Vibe is run by Yash Gandhi. The phone number on file is a Gujarat mobile (the 94271 prefix is a Gujarat circle), which suggests the business is operated out of Gujarat, though we have not yet confirmed the city, the registered entity name, or whether there is a physical workshop or storefront. Those details belong on the website's About section, so we will need them before we can write that page honestly.

The product line itself tells us something about how the business wants to be read. The "Village of Herbs" tagline, the pricing band (₹90 for rose water at the entry, ₹449 for the larger cream at the top), and the choice to launch with a herbal cream-and-oil bundle all point to a brand that is positioning itself as affordable, ingredient-first, and rooted in traditional Indian herbal recipes rather than a luxury or clinical-skincare label. This is mass-market herbal, not a "Ayurvedic luxury" play.

We do not yet know how long the brand has been trading, who manufactures the products (own kitchen, contract manufacturer, or a co-pack arrangement), whether the formulations are family recipes or developed with a herbalist or cosmetic chemist, and how big the team behind it is. The online footprint is very thin — `dazzlevibe.com` is currently parked on BrandBucket and listed for sale, there is a Facebook page at `facebook.com/dazzlevibe` whose ownership we could not confirm with high confidence, and we found no Instagram, Google Business Profile, JustDial, IndiaMART, or Sulekha presence under the brand name. For practical purposes the website we are about to build will be the brand's first real online presence, which makes it more important to get the founder story right.

What they do

Dazzle Vibe sells herbal personal-care products in small, every-day pack sizes. The current price list, exactly as the operator shared it:

Skin care

• 50 gm herbal cream — ₹249. The entry-level jar of the brand's herbal face/skin cream.
• 100 gm herbal cream — ₹449. The larger jar of the same cream. Yash flagged that the product video for this SKU is missing, so we will use a placeholder on the page until he sends it.
• 50 gm herbal face pack — ₹169. A wash-off face pack, herbal blend.
• 120 ml rose water — ₹90. Skin toner / freshener. Lowest price point in the catalogue and a likely "first-time trial" SKU.

Hair care

• 100 ml herbal hair oil — ₹299. A single hair-oil SKU at the moment.

Body care

• 100 gm herbal talcum powder — ₹95. Body talc, herbal blend.

Lip care

• 5 gm herbal lip balm — ₹95. Small balm tin or stick (format not yet confirmed).

That is the entire current catalogue: seven SKUs, ₹90 to ₹449, all herbal, all small-format. Yash's headline ask for the website is a section that can carry product photos and videos with prices for each of these — i.e. the site has to behave like a lightweight catalogue first and a brand site second. He has not yet asked for an integrated checkout, so the working assumption for v1 is "browse on the site, order on WhatsApp", with each product card pushing the buyer into a chat. We will confirm that flow in the questions section before we lock the blueprint.

We do not yet have ingredient lists, claims (e.g. "paraben-free", "no mineral oil", "FDA registered", "AYUSH licensed"), shelf life, or usage instructions for any of the seven SKUs. Herbal cosmetics is a category where buyers expect at least a short ingredient story per product, so we will need that copy from Yash before product pages can be written properly.

Who they serve

The intake describes the ideal customer simply as "consumers interested in herbal cosmetics", which we read as: everyday Indian buyers, mostly women but not exclusively, who prefer herbal or "natural" personal care over mainstream chemical-led brands and who are price-sensitive enough that a ₹249 cream and a ₹90 rose water are the entry points rather than a ₹999+ jar.

A few things follow from the price ladder and the catalogue mix:

• Mass-market, not premium. The pricing band sits well below D2C herbal labels like Forest Essentials or Kama, and roughly in line with Patanjali / Khadi-style shelf prices. The website copy should sound friendly and accessible, not luxurious.
• Pan-India, direct-to-consumer. Yash confirmed the service area is "anywhere in India" and the primary CTA is WhatsApp, so the buyer journey is *land on website → see product + price → tap WhatsApp → place order → courier ships to their pincode*. There is no city-restricted local delivery story.
• Individual buyers, not B2B (yet). Nothing in the intake points to wholesale, salon supply, or reseller pricing. If Yash also sells in bulk to small shops or salons, that is a second segment we should surface — see questions below.
• Trial-friendly entry points. The ₹90 rose water and ₹95 lip balm / talc are natural "try the brand for under ₹100" SKUs. The site can lean on those as low-risk first orders.

Where they operate

Service area: pan-India. Orders are taken on WhatsApp at +91 94271 00772 and shipped to the customer's address. The phone number's mobile circle suggests Gujarat as the likely operating base, but we have not confirmed a city, a pin code, or whether there is a physical address that should appear on the site for trust and for shipping-returns disclosures (which Indian e-commerce buyers increasingly look for, and which are required for any future payment-gateway onboarding).

Channels:

• WhatsApp (+91 94271 00772) — the primary order channel and the site's main CTA on every product card.
• Email ([email protected]) — listed on the intake. Worth flagging: the `dazzlevibe.com` domain currently 301-redirects to BrandBucket (a domain marketplace), which means the domain is parked for sale and email on this address may not be reliably deliverable. We should confirm where Yash actually receives email today before printing this address on the website.
• Facebook page (`facebook.com/dazzlevibe`) — a page with the title "Dazzle Vibe" exists at this slug but we could not confirm with high confidence that it is this herbal cosmetics business. Yash should verify ownership before we link it.
• Instagram, YouTube, Google Business Profile, JustDial, IndiaMART — no presence found under the Dazzle Vibe name. If any of these exist under a different handle, please share.

Hours: not provided. WhatsApp suggests "answer when we can" rather than fixed shop hours, but if there is a no-orders-after-X window for same-day dispatch, we should put it on the contact section.

How they're different

This is the section where the intake gives us the least, so we want to be honest rather than invent positioning. From what we have:

• Tight, focused range. Seven SKUs, all herbal, all in small pack sizes. Most direct competitors either go broad (50+ SKUs) or go premium (₹800+). Dazzle Vibe sits in the underserved "small range, small price, herbal" slot.
• Two-tier creams as a hook. Offering the same cream in 50 gm at ₹249 and 100 gm at ₹449 is a clear repeat-purchase ladder — buyers trial the small jar, repurchase the large. Worth leaning on in the copy.
• WhatsApp-first ordering. No checkout friction, no account creation. For the price-sensitive herbal buyer who wants to ask "is this safe for oily skin" before buying, a WhatsApp conversation is genuinely better than a generic e-commerce flow.

What we don't yet have (and will need before "How they're different" can become a confident hero-section line):

• Whether the formulations are proprietary, family recipes, AYUSH-licensed, or sourced from a contract manufacturer.
• Whether the herbs are grown / sourced from a specific region (the "Village of Herbs" tagline implies a sourcing story — is there a real one?).
• Any certifications: AYUSH, FSSAI (for anything ingestible like lip balm), cruelty-free, vegan, paraben-free, etc.
• Customer testimonials or repeat-order numbers.

These are the proof points that turn a herbal cosmetics website from generic into specific. The questions section below asks for them.

Tone of voice

The site should sound warm, plain-spoken, and honest about ingredients, not glossy or aspirational. The "Village of Herbs" tagline points us toward language that is rooted, ingredient-led, and slightly traditional, while the price band and WhatsApp-first model keep us out of luxury-skincare register. Think of the brand as a small herbal kitchen that is happy to tell you what's inside the jar and answer questions before you buy, rather than a marketing-led D2C brand performing wellness.

Sample phrases the site can comfortably use:

• "Made with herbs you already trust."
• "Small batch, small jars, fair prices."
• "Talk to us on WhatsApp before you buy — we'll tell you what's inside."
• "Village of Herbs — herbal personal care for everyday use."
• "Try the 50 gm jar first. Move to 100 gm when you're sure."

Phrases to avoid: "unlock", "transform your skin", "luxurious", "redefine", "indulge", "magic", and any claim that sounds clinical (no "clinically proven", no "dermatologically tested") unless Yash sends documentation backing the claim.

Questions before we start

These need answers from Yash before we can lock the blueprint, design, or copy. Each one ties back to a gap in the intake or the recon.

• The domain `dazzlevibe.com` is currently parked for sale on BrandBucket. Do you own this domain, or do we need to register a new one (and if a new one, what would you like it to be)?
• The email `[email protected]` is on a domain that is currently parked. Where do you actually receive email today, and which address should we print on the website for customer enquiries?
• Where is the business based — city and (if applicable) the manufacturing or dispatch address? Indian buyers and any future payment gateway will need a real address visible on the site.
• For each of the seven products, can you share the full ingredient list, the key herbs, and any usage instructions? Also: are any of the products AYUSH-licensed, FSSAI-registered (lip balm), or certified cruelty-free / paraben-free?
• For the missing 100 gm cream video, when can you send it? In the meantime we will use a placeholder — confirm that's fine.
• Do you also sell in bulk to shops, salons, or resellers? If yes, the site should carry a separate "wholesale enquiry" path.
• What is the preferred order flow for v1: WhatsApp-only ordering with no online checkout, or do you want online payment (Razorpay / UPI link) on each product card from day one?
• What are the shipping terms — courier partner, average delivery time, shipping charges (free above ₹X?), return / refund policy? These are required for any product page and any future payment gateway.
• Do you have any existing customer photos, testimonials, or reels we can reuse? And are there active social handles (Instagram, YouTube) we should link to that we may have missed?