IP Global Services — Website Review
www.ipgs.net
April 2026
The summary
Short version
Your website is live and Google can find it — that's a good start. But right now, it's losing you potential clients because of how slowly it loads, especially on mobile phones. When someone searches for IT services and clicks your link, they're waiting over 30 seconds for the homepage to fully appear on their phone. Most people give up after 3 seconds. That means a large chunk of visitors are leaving before they even see what you offer.
Beyond speed, your site has the same title and description on every page, which confuses Google about what each page is about. It's like having a shop with five departments but the same sign on every door. AI assistants like ChatGPT and Google's AI also can't read your business details properly because they're not structured in a way machines understand.
The good news: your site already has solid bones — it's crawlable, has a proper domain setup, and your content covers your services across multiple countries. A focused rebuild would turn this from a site that's 'just there' into one that actively brings in leads.
What's already working
- Your site is properly indexed by Google — it's not accidentally hidden or blocked from search results
- You have a robots.txt file and an llms.txt file, which means AI tools can discover your site — most competitors haven't set this up yet
- Your domain has a valid SSL certificate (the padlock icon in the browser), so visitors know the connection is secure
- The site has a clear page title and meta description on every page — the basics are in place
- Your Contact page includes an email address, giving visitors a way to reach you
What to improve
Speed & weight
4 issues- Your homepage takes 36.5 seconds to fully load on mobile — that's like making a client wait in your office lobby for half a minute while the receptionist finds the light switch. Google says 53% of visitors leave if a page takes more than 3 seconds.
- The homepage weighs 6.6 MB — that's roughly 3 times what a well-built business website should be. It's like sending a courier with a 20 kg package when a 5 kg one would do. Much of this weight comes from unused code (JavaScript files) that the page loads but never actually uses.
- On desktop, your Contact page has a layout shift score of 0.45 (Google calls this CLS — it measures how much things jump around while loading). Imagine reading a menu and the prices keep moving — that's what visitors experience. This alone could be costing you up to 24% of potential enquiries on that page.
- Your site loads up to 962 KB of unused JavaScript on the Contact page — that's code sitting in the background doing nothing but slowing things down, like keeping all the lights on in rooms nobody's using.
SEO fundamentals
4 issues- Every page on your site has the exact same title and description. Google treats each page as a separate shop window — right now, every window has the same poster. Your About page, Contact page, and Homepage should each tell Google something different about what's on that page.
- Your meta description is 451 characters long — Google only shows about 155. The rest gets cut off, so the message you want people to see in search results gets chopped in half. It's like writing a billboard message that's too long to read from the road.
- The About and Contact pages have a wrong canonical tag (a behind-the-scenes signal telling Google which page is the 'real' one). Both point to the homepage instead of themselves, which confuses Google about whether those pages should show up in search at all.
- 13 out of 14 images on your homepage have no description (called 'alt text'). This means Google Image Search can't index them, and visually impaired visitors using screen readers have no idea what they're looking at.
AI search readiness
4 issues- No structured data (JSON-LD) anywhere on your site — this is the machine-readable 'business card' that Google and AI assistants use to understand your company name, services, locations, and contact details. Without it, AI tools are guessing.
- Your entity completeness is only 14% — that means AI systems can only find 1 out of 7 basic details about your business (like name, address, phone, services, hours). When someone asks ChatGPT 'Who provides IT services in India and UK?', your business is unlikely to be mentioned.
- No Google Business Profile linked to your website. For a company operating in India, UK, Poland, and Dubai, this is a significant missed opportunity — each location should have its own Google Business listing.
- No social media profiles are connected to your site. When AI tools look for signals that your business is real and active, social profiles are one of the first things they check.
Trust signals
4 issues- Best practices score is 0 out of 100 on every page — this suggests serious technical issues like insecure resource loading or outdated code patterns that modern browsers flag as problems.
- No client testimonials, case studies, or project examples visible on the site. For an IT services company asking businesses to trust you with their technology, social proof is essential — it's like a doctor's clinic with no certificates on the wall.
- Your social media preview image uses a relative file path instead of a full web address, which means when someone shares your site on WhatsApp, LinkedIn, or Twitter, the preview image probably won't show up. That's a missed chance to look professional every time someone shares your link.
- No visible last-updated date on any page. Visitors (and Google) have no way of knowing if your content is current or years old.
SEO fundamentals
Per-page check on the four tags Google relies on most.
| Page | Title | Meta desc | OG image | H1 | Canonical |
|---|---|---|---|---|---|
| homepage | ✓ | ✓ | ✓ | ✗ | ✓ |
| about | ✓ | ✓ | ✓ | ✗ | ✓ |
| contact | ✓ | ✓ | ✓ | ✗ | ✓ |
Copy & messaging
The current website copy tells visitors that IP Global exists and does IT services — but it doesn't answer the questions a potential client actually has: 'What will this cost me?', 'Have they worked with businesses like mine?', 'Why should I pick them over the other 50 IT companies I can find on Google?' The description is stuffed with repetitive location mentions ('IP GLOBAL services is in UK. IP GLOBAL services is in Poland...') which reads like it was written for search engines rather than humans. A rewrite focused on client outcomes — what problems you solve and what results you deliver — would make a significant difference in turning visitors into enquiries.
Your homepage title says 'Information and communications technology services' — that's a category label, not a value proposition. A potential client landing on your site should instantly understand what IP Global does differently and why they should choose you. Something like 'IT Services & Solutions for Businesses in India, UK, Dubai & Poland' would immediately tell visitors who you serve and where.
There's no strong, visible call-to-action on the homepage guiding visitors to take the next step — no prominent 'Get a Free Consultation', 'Request a Quote', or 'Talk to Our Team' button. Visitors land on the page and have to figure out on their own what to do next, which means many will just leave.
Tone
The writing is formal and corporate, using phrases like 'deployment of state-of-the-art technologies' and 'diverse businesses' — this reads like a brochure from 2010 rather than a modern, approachable IT partner that businesses would feel comfortable reaching out to.
Content gaps
Things most businesses in your category have on their website, but yours is missing:
- Client testimonials or case studies showing real results
- Specific service pages for each offering (cloud, cybersecurity, managed services, etc.)
- Team page or leadership profiles to build personal trust
- Pricing indicators or 'starting from' ranges
- FAQ section addressing common client questions
- Industry certifications and partnerships (logos, badges)
- Service area details for each country (India, UK, Poland, Dubai)
AI search readiness
More and more of your potential clients are asking AI assistants — like ChatGPT, Google's AI Overview, or Perplexity — questions like 'Who can manage our IT infrastructure in India?' or 'Best IT services company for a mid-sized business in the UK.' If your website doesn't provide clear, structured information that these AI tools can read, your business simply won't be mentioned in the answers. It's like having a shop on a busy street but no signboard — people walk right past.
Not really — at least one major AI crawler can't reach you, and there's no structured data to anchor a citation.
AI crawler access
| Crawler | Status | What it means |
|---|---|---|
CCBot | not mentioned | Common Crawl — feeds many AI datasets |
GPTBot | not mentioned | ChatGPT training crawler |
ClaudeBot | not mentioned | Anthropic Claude crawler |
Bytespider | not mentioned | ByteDance / TikTok crawler |
OAI-SearchBot | not mentioned | ChatGPT Search — needed to be cited in ChatGPT search results |
PerplexityBot | not mentioned | Perplexity main crawler |
Google-Extended | not mentioned | Gemini training crawler |
Applebot-Extended | not mentioned | Apple Intelligence training crawler |
llms.txt
You have an llms.txt file on your site — this is a special file that tells AI assistants about your business, like a digital introduction card. Most of your competitors haven't set this up yet, so you're ahead of the curve here.
Structured data scorecard
| Schema type | Status | Why it matters |
|---|---|---|
Organization | Missing | AI tools can't confirm your company name, founding details, or official contact info. Adding this is like giving Google and ChatGPT your business card. |
LocalBusiness | Missing | Without this, AI assistants don't know your office locations, phone numbers, or service areas — so they can't recommend you when someone asks for IT services in your cities. |
WebSite | Missing | Google can't offer a direct search box for your site in search results, and AI tools have less context about what your site contains. |
FAQPage | Missing | You're missing a chance to appear in Google's 'People Also Ask' section and in AI-generated answers to common IT service questions. |
Service | Missing | Your individual services (cloud, cybersecurity, consulting) aren't described in a way that AI tools can parse and recommend. |
AI-ready quick wins
- ✓ 30 min — Add Organization and LocalBusiness structured data so Google and AI assistants can properly read your company name, locations, phone numbers, and services
- ✓ 15 min — Expand your existing llms.txt file with a clear summary of your services, locations, and what makes IP Global different
- ✓ 20 min — Create a Google Business Profile for your India office and link it to your website — this is free and immediately boosts your local visibility
- ✓ 15 min — Add your social media profiles to the site and connect them with structured data so AI tools can verify your business is real and active
AI search is where Google was 15 years ago — businesses that set themselves up properly now will be the ones AI assistants recommend first, while competitors are still figuring it out.
Performance — page by page
Homepage — Deep Dive
Speed & performance
| Metric | Mobile | Desktop |
|---|---|---|
| Largest Contentful Paint | 36.5 s | 3.0 s |
| Cumulative Layout Shift | 0 | 0.356 |
| Total Blocking Time | 190 ms | 110 ms |
| Speed Index | 8.8 s | 1.3 s |
Search visibility checks
| Check | What we found | Status |
|---|---|---|
| Title tag | "IP Global - Information and communications technology services" (62 chars) | PASS |
| Meta description | IP Global Services, a leader in the field of Information Technology, provides world-class IT services and solutions to diverse businesses in India and abroad. Our certified consultants ensure the deployment of state-of-the-art technologies.IP GLOBAL services is in UK. IP GLOBAL services is in Poland. IP GLOBAL services is in Dubai and IP GLOBAL services is in India. More efficiently and effectively build and manage applications and infrastructure. | PASS |
| Open Graph image | /assets/front/images/socialmedia-image.jpg | PASS |
| H1 heading | 5 found | PASS |
| Structured data | none | FIX |
| Images missing alt | 13 of 14 | FIX |
About — Deep Dive
Speed & performance
| Metric | Mobile | Desktop |
|---|---|---|
| Largest Contentful Paint | 27.5 s | 4.6 s |
| Cumulative Layout Shift | 0 | 0 |
| Total Blocking Time | 270 ms | 140 ms |
| Speed Index | 4.5 s | 0.8 s |
Search visibility checks
| Check | What we found | Status |
|---|---|---|
| Title tag | "IP Global - Information and communications technology services" (62 chars) | PASS |
| Meta description | IP Global Services, a leader in the field of Information Technology, provides world-class IT services and solutions to diverse businesses in India and abroad. Our certified consultants ensure the deployment of state-of-the-art technologies.IP GLOBAL services is in UK. IP GLOBAL services is in Poland. IP GLOBAL services is in Dubai and IP GLOBAL services is in India. More efficiently and effectively build and manage applications and infrastructure. | PASS |
| Open Graph image | /assets/front/images/socialmedia-image.jpg | PASS |
| H1 heading | 0 found | FIX |
| Structured data | none | FIX |
| Images missing alt | 12 of 13 | FIX |
Contact — Deep Dive
Speed & performance
| Metric | Mobile | Desktop |
|---|---|---|
| Largest Contentful Paint | 16.6 s | 1.3 s |
| Cumulative Layout Shift | 0 | 0.449 |
| Total Blocking Time | 280 ms | 170 ms |
| Speed Index | 6.6 s | 1.2 s |
Search visibility checks
| Check | What we found | Status |
|---|---|---|
| Title tag | "IP Global - Information and communications technology services" (62 chars) | PASS |
| Meta description | IP Global Services, a leader in the field of Information Technology, provides world-class IT services and solutions to diverse businesses in India and abroad. Our certified consultants ensure the deployment of state-of-the-art technologies.IP GLOBAL services is in UK. IP GLOBAL services is in Poland. IP GLOBAL services is in Dubai and IP GLOBAL services is in India. More efficiently and effectively build and manage applications and infrastructure. | PASS |
| Open Graph image | /assets/front/images/socialmedia-image.jpg | PASS |
| H1 heading | 0 found | FIX |
| Structured data | none | FIX |
| Images missing alt | 1 of 7 | FIX |
Our recommendation
Every issue we found above gets fixed in the rebuild — speed, SEO tags, structured data, mobile experience, the lot. The question is how much of the look, feel, and messaging you want to carry forward versus starting fresh.
What to rethink
Two ways forward
Professional Refresh
We rebuild your site on a fast, modern foundation — fixing every speed, SEO, and AI-readiness issue — while keeping your existing brand identity and core messaging. Your content gets cleaned up and properly tagged, but the overall story stays the same. You get a site that loads in under 2 seconds, works beautifully on phones, and shows up properly in Google and AI search results.
Full Reimagine
We start fresh with a modern design, rewritten copy that speaks directly to your clients' pain points, and a restructured site with dedicated pages for each service and location. This positions IP Global as a premium IT services partner rather than just another IT company. The site becomes a lead-generation tool, not just an online brochure.
Either way, your site goes from 36 seconds to under 2 seconds on mobile, every page gets its own SEO identity, and AI assistants finally learn who IP Global is. The question is just how far you want to go.