TorqueCraft Auto Detailing — Online Presence Report

Your business profile

Built from the intake you shared on WhatsApp. If anything below is off, reply on the thread and we'll fix it before the next phase (site blueprint + brand direction).

Who they are

TorqueCraft Auto Detailing is a car detailing and periodic-service studio based in Industrial Area Phase 1, Chandigarh. It was founded in 2020 by Sameer Grewal, who spent 12 years in car care and worked as a service-centre manager before starting the business. That background matters to how the studio runs: Sameer has seen the inside of a workshop from the operations side, knows how a job gets estimated and handed off, and built TorqueCraft around fixing the parts of that experience that usually frustrate car owners, such as unclear estimates, surprise charges, and having to drop the car off yourself and wait.

The studio positions itself as a proper detailing studio rather than a roadside wash. It handles the full range from a quick foam wash through to ceramic coating and paint protection film, and it also does periodic mechanical service for petrol and diesel cars. The combination of cosmetic detailing and mechanical servicing under one roof is deliberate: a customer who books a wash can also get their periodic service done, and everything is quoted and photographed the same way.

What drives the business, based on how the intake describes it, is trust and convenience. The three things TorqueCraft leads with are free doorstep pickup and drop, before and after photos of every job sent over WhatsApp, and a rule that the customer approves the work list before any work starts and pays only after they approve it. These are not add-ons; they are the core promise. The studio has been operating since 2020, which gives it roughly five years of local presence in Chandigarh at the time of writing.

What they do

TorqueCraft offers detailing, protection, and mechanical services, all bookable on WhatsApp with free pickup and drop within the city. The current service list and starting prices:

• Foam wash and interior vacuum, from ₹599 — the entry-level clean: a foam wash of the exterior plus an interior vacuum. This is the quick-turnaround service and the likely first booking for most new customers.
• Full interior detailing, from ₹3,500 — a deep clean of the cabin, covering seats, upholstery, dashboard, and interior surfaces beyond a standard vacuum.
• Exterior polish, from ₹2,500 — polishing work to restore shine and finish on the exterior paint.
• Ceramic coating (9H, 2-year), from ₹18,000 — the premium protection service, a 9H ceramic coating rated to last two years. This is the high-value job in the menu and the one that most benefits from before and after documentation.
• Paint protection film (PPF), on request — PPF is offered on request rather than at a fixed published price, so it is quoted per car and per requirement.
• Periodic service (petrol and diesel), from ₹2,999 plus parts — scheduled mechanical servicing for both petrol and diesel vehicles. The starting price covers labour, with parts billed on top.
• Headlight restoration, rubbing and compounding, from ₹1,200 — corrective work for hazed or oxidised headlights and paint correction through rubbing and compounding.
• Doorstep pickup and drop within the city, free — TorqueCraft collects the car from the customer and returns it, at no charge, anywhere within Chandigarh.

The prices above are starting points ("from"), which means the final quote depends on the car and its condition. That is where the approve-before-work rule comes in: the customer gets a work list and estimate, and the job only proceeds once they say yes.

Who they serve

TorqueCraft serves individual car owners in and around Chandigarh. This is a local, city-level business, not a regional or national one. The free pickup and drop is bounded by the city, which sets the natural service radius.

The customer base spans a wide range of budgets because the menu does. At the entry end, a ₹599 foam wash with interior vacuum is priced for routine, frequent upkeep and is accessible to almost any car owner. At the top end, an ₹18,000 ceramic coating or PPF on request is aimed at owners who want to protect a newer or higher-value car and are willing to spend on long-term protection. So the studio is not strictly mass-market or strictly premium; it is set up to take a customer in at the wash level and move them up to detailing, polishing, and coating over time.

The people most likely to value TorqueCraft's specific promises are busy car owners who do not want to give up half a day at a workshop, and owners who have been burned before by vague estimates or surprise charges. The free pickup and drop removes the time cost, and the "approve the estimate before work starts, pay after you approve" model removes the pricing anxiety. The periodic-service line also means TorqueCraft can be a customer's single point of contact for both keeping the car clean and keeping it running, rather than one place for washes and another for servicing.

Because the studio has no current online footprint (no website, no Google Business Profile, and no social handles surfaced during recon), it is reasonable to assume most existing customers today come through word of mouth, WhatsApp, and local referral rather than search. The website is being built to change that.

Where they operate

TorqueCraft operates out of a physical studio at Industrial Area Phase 1, Chandigarh 160002. Industrial Area Phase 1 is an established commercial and workshop district in Chandigarh, which fits a business that combines detailing bays with mechanical servicing.

The service area is the city of Chandigarh. Free doorstep pickup and drop is offered "within city," so the studio comes to the customer for collection and return, but the work itself is done at the Industrial Area Phase 1 location.

Booking and communication run through WhatsApp. The intake describes the flow plainly: book a slot on WhatsApp, receive before and after photos of every job, and pay after approving the work list. WhatsApp is therefore the primary channel for booking, updates, photo delivery, and approval, and the website should funnel visitors into that channel rather than trying to replace it.

Operating hours are Monday to Saturday, 9:00 am to 7:30 pm. The intake does not mention Sunday hours, so Sunday is treated as closed pending confirmation from the client.

The placeholder contact details in the intake (a phone number of +91 98XXX 21015 and an email of [email protected]) are explicitly marked as placeholders and were not verified during recon, so they are not treated as live contact facts here. Real, confirmed contact details need to come from the client before the site goes live.

How they're different

• Free doorstep pickup and drop within the city. The customer never has to drive to the studio or wait around. TorqueCraft collects the car and returns it at no charge. For a detailing job that can take hours, removing the trip is a real, concrete advantage over a walk-in wash centre.
• Before and after photos of every job, sent on WhatsApp. Every job is documented and the photos come to the customer directly. This is proof of work, it makes the value of a polish or coating visible, and it builds trust with customers who cannot watch the work being done because the car was picked up from their home or office.
• Approve the estimate before work starts, pay only after you approve. The customer sees the work list and price first and agrees to it before anything happens, and payment comes after approval. This directly answers the common fear of surprise charges at a service centre, and it is credible coming from a founder who managed a service centre for years and knows exactly where that fear comes from.

Together these three points describe a business built around removing friction and mistrust from car care rather than competing purely on price. The tagline the founder chose, "Showroom shine, doorstep pickup," captures both halves: a premium finish plus the convenience of not having to leave home.

Tone of voice

TorqueCraft should read confident, straightforward, and reassuring, with a hint of craft and pride in the work. It is not a flashy luxury brand and it is not a cheap car wash; it is a studio run by someone who knows cars and treats the customer's time and money with respect. The voice should sound like a knowledgeable person explaining exactly what they will do to your car, what it costs, and how you stay in control of the decision. Keep it clear and specific, lead with the concrete promises (free pickup, photos, approve-before-work), and let the founder's experience carry the credibility rather than adjectives.

Sample phrases in this voice:

• "Showroom shine, doorstep pickup."
• "We pick up your car, you approve the work list, then we start."
• "Before and after photos on WhatsApp for every job."
• "You only pay after you approve the estimate."
• "12 years in car care, now a full detailing studio in Chandigarh."

Questions before we start

• What are the real, confirmed contact details we should publish, given the intake lists +91 98XXX 21015 and [email protected] only as placeholders?
• Is there a WhatsApp Business number customers should message to book, and is it the same as the main phone number?
• Do you have before and after photos of past jobs (ceramic coatings, interior details, polishes) we can use on the site, and roughly how many are available?
• Should the ceramic coating and full interior detailing be featured as the hero services, or do you want equal weight across the whole menu including the ₹599 wash?
• Are you open on Sundays or any reduced hours, and do you close for specific public holidays we should show?
• How would you like customers to pay after they approve a job (UPI, card, cash on drop-off), and should the site mention the payment method?
• Do you have a business logo, brand colours, or existing signage we should match, or should we design the brand direction from scratch?
• Are there customer reviews, ratings, or testimonials we can display, and do you have a Google Business Profile or Instagram account we should link to or help you set up?