June 2026
Built from the intake you shared on WhatsApp. If anything below is off, reply on the thread and we'll fix it before the next phase (site blueprint + brand direction).
Urban landscapes is a Delhi-based home-decor brand built around string art: handmade wall pieces where coloured thread is wound around a frame of pins to form an image. The operator describes the work as helping people with "the landscaping in their homes," and the products they want to feature, a monthly "Wall Refresh" club and live string-art booths at events, point to wall art and interior decor rather than plants or gardens. (This is the one place the intake reads two ways, and it is the first thing we need to confirm; see the questions at the end.)
The intake does not yet tell us who the founder is, how long they have been making pieces, or whether this is a solo maker or a small team. What it does tell us is the motivation behind the site. They want it to generate enquiries, and they want the feel of the brand to be "peaceful yet joy inducing." That is a clear and useful brief for the look and tone: calm and uncluttered, but warm and a little playful, the way a finished string-art piece on a wall can be both soothing to look at and quietly cheerful. We will build the site to carry that mood and to make it easy for an interested visitor to reach out.
Because there is no existing website, no Google Business Profile, and no social accounts that we could verify, this brief is the starting point for the whole brand rather than a record of something already running. We searched Google, JustDial, IndiaMART, and Instagram for an "Urban landscapes" landscaping or home-decor operation in Delhi NCT and found nothing matching, which is consistent with a business that is being introduced online for the first time. That is not a gap to apologise for. It means we get to set the voice, the structure, and the first impression cleanly, without untangling an old site.
The intake names two flagship offerings and implies a third (the one-off custom work that both of them are built on). Grouped by how a customer would buy:
Recurring decor
receives a new piece on a regular cadence, either a new seasonal piece or a themed one, every month or every quarter. The operator's own framing is that it "keeps revenue steady and gives people a reason to keep coming back instead of one-and-done." For the customer, it turns a single purchase into an evolving wall that changes with the seasons.
Experiences and events
or corporate events where guests watch a piece being strung live, sometimes help with it, or take home a mini version of their own. The operator notes this "doubles as marketing since people film the process," which is a real insight: the activation sells the craft and produces shareable content at the same time.
The core craft
pieces that the subscription delivers and the events demonstrate. These are the heart of the business; the club and the events are two ways of selling and showcasing them.
Each of these wants a slightly different call to action on the site: the club wants a sign-up or "ask about the plan" enquiry, the events want a "book us for your event" enquiry, and the custom work wants a "commission a piece" enquiry. We should not flatten all three into one generic contact form.
There are two distinct customer types in the intake, and the site should speak to both without blurring them.
The first is the home customer in and around Delhi NCT, the person who wants their walls to look considered and likes the idea of a piece that refreshes with the season. The subscription model tells us something about this segment: these are people who decorate on an ongoing basis, not once, and who can be turned into repeat buyers. That points to a mid-market to premium positioning rather than a one-time-cheap-print buyer, though the intake does not state prices, so we should confirm the tier rather than assume it.
The second is the event client: couples planning a wedding, organisers running a market stall area, and companies arranging a corporate gathering or offsite. These are higher-value, date-driven bookings, and they buy on a different logic than a home customer (availability, set-up needs, guest count, a memorable activity for their guests). They also generate the filmed content that feeds the brand's visibility, so they matter beyond their direct revenue.
The intake does not mention selling beyond Delhi NCT, so we should treat the home and event audiences as local and regional for now, and ask before positioning the brand for pan-India shipping or bookings. Whether the subscription could ship across India even if events stay local is an open question worth answering, because it changes how we frame the club page.
The business is based in Delhi NCT (the National Capital Territory of Delhi), which is the city we should target for local SEO. We do not yet have a storefront address, a studio location, or stated working hours, and we should not invent any. It is entirely plausible this is a home or studio operation that works to order, with events delivered at the client's venue.
On channels: there is no current online presence, so the website will be the first owned channel. The original intake came in over WhatsApp, which suggests WhatsApp is a natural primary contact route for enquiries, but we have not confirmed a public number, an email, or any social handle, so those are left out of this brief until the client supplies them. For the events side, the work happens on location (a wedding venue, a market, an office), so "where they operate" for that line is wherever the client's event is, within a service radius we still need to establish.
Three things in the intake genuinely separate Urban landscapes from a generic string-art seller, even before we know the competitive landscape in detail:
art as something that changes with the seasons rather than a single purchase that sits unchanged for years. Very few decor sellers offer a recurring, evolving relationship, and the operator has thought about why it matters (steady revenue, repeat customers, a reason to come back).
turns the product into an experience and into content. The activation is both a service the client pays for and a marketing engine, which is an unusual and efficient combination.
ownable feeling. A brand that knows exactly how it wants a room (and a buyer) to feel has an advantage over competitors who just photograph product.
What the intake does not give us is direct competitor context: who else in Delhi NCT sells string art or subscription decor, what they charge, and where Urban landscapes wants to sit relative to them. We have not been able to verify any competitor named "Urban landscapes" locally, so the differentiation above is drawn from the offering itself. Worth asking the client: who do they consider their closest competitor, and what do they think that competitor gets wrong?
The website should sound calm and warm, with a thread of quiet playfulness, the spoken equivalent of the "peaceful yet joy inducing" brief. Not loud, not salesy, not corporate. Short, clear sentences. Language that talks about how a piece feels on a wall and in a room, not just what it is made of. The craft is tactile and handmade, so the voice can be a little personal and human rather than slick. It should invite an enquiry gently rather than push a hard sell.
Sample phrases that fit this register:
actual landscaping (plants, gardens, outdoor spaces)? The name and the line "we help people with landscaping in their homes" read one way, while the Wall Refresh club and live string art read another, and we need to settle this before writing a single page.
many pieces, what sizes, monthly versus quarterly options, and can they pause or cancel?
count, by number of mini pieces handed out)? What is the service radius for events, and do you travel outside Delhi NCT?
events that we can use? Strong, real imagery will carry this site, so we need to know what assets exist.
number, an email, a form, or a mix? And what is the public number or email we should publish?
payment, an invoice each cycle, or paid per piece?
hours or seasonal busy periods (festive season, wedding season) we should reflect on the site?
shipping enquiries from elsewhere in India even if events stay local?