Waggle Pet Clinic & Grooming — Online Presence Report

Your business profile

Built from the intake you shared on WhatsApp. If anything below is off, reply on the thread and we'll fix it before the next phase (site blueprint + brand direction).

Waggle is a neighbourhood vet clinic and grooming studio for dogs and cats in HSR Layout, Bengaluru. It combines three things that are usually spread across three different places: a clinic with in-house diagnostics, a fear-free grooming studio, and boarding where owners get photo updates twice a day. Bookings for consults and grooming slots happen on WhatsApp, and the clinic also does house calls for pets who find the trip to a clinic frightening. The line the founders use to describe the whole thing is "Treated like family. Because they are."

Who they are

Waggle was started in 2020 by Dr. Ananya Iyer, a veterinarian with a BVSc & AH degree and eight years of small-animal practice behind her. The clinic is her attempt to run the kind of practice she would want to bring her own pet to: unhurried consults, diagnostics done on-site instead of sent away, and a genuine effort to keep the animal calm rather than just getting through the appointment. Eight years of practice is enough time to have seen how much of a pet's fear at the vet is avoidable, and that shows up in how Waggle is set up.

She runs the studio side with a groomer-partner, Joel D'Souza. Joel handles grooming, which at Waggle is positioned as fear-free certified rather than a quick wash-and-go. The pairing matters to how the business reads: it is not a vet clinic that happens to offer baths, and it is not a grooming salon that keeps a vet on call. Both halves are led by named people who are accountable for their side of the work, and they share the same building at 4th Block, HSR Layout.

By 2026 Waggle has been operating for roughly six years, long enough to have a base of repeat clients in the neighbourhood and to have built its reputation locally rather than through a website or heavy marketing. The business runs on WhatsApp and walk-ins. There is no live website yet (the intake notes this is a fresh build), and no indexed social or directory presence was found for this specific clinic during recon, so word of mouth in HSR Layout has been carrying it so far. What seems to drive the founders is the everyday version of good care: knowing the animals by name, keeping owners in the loop, and reducing the stress a vet or grooming visit usually causes.

What they do

Waggle covers the full arc of routine pet care for dogs and cats, from consults and vaccinations through to grooming and boarding.

Vet consultations

• Clinic consultation (₹600) — a standard in-clinic appointment with Dr. Iyer at the HSR Layout location.
• Home visit (₹1,200) — a vet consult done at the owner's home, aimed at anxious pets and situations where bringing the animal in is hard.
• Video consultation (₹400) — a remote consult over video for questions that do not need a physical exam.

Vaccinations and preventive care

• Annual packages from ₹3,500 — bundled vaccination and preventive-care plans covering the year's routine shots and check-ups.

Diagnostics

• In-house blood work — pathology run on-site rather than sent out, so results and next steps come faster.
• X-ray (tie-up) — imaging available through a partner arrangement when a case needs it.

Grooming (fear-free certified)

• Bath and brush (from ₹900) — the basic clean-up: bath, brush-out and tidy.
• Full grooms (from ₹1,800) — a complete groom including the fuller cut and finishing.
• Cat grooming (from ₹1,500) — grooming specifically set up for cats, which most dog-first salons do not handle well.

Boarding (with twice-daily photo updates)

• Dogs (₹800/night) — overnight boarding for dogs.
• Cats (₹600/night) — overnight boarding for cats.
• Owners receive photo updates of their pet twice a day for the duration of the stay.

Membership

• Waggle Plus (₹2,999/year) — a yearly membership that includes 2 free consults and 15% off grooming.

The mix is deliberately broad so that one relationship covers most of what a dog or cat owner needs across a year, rather than sending them to separate providers for the vet, the groomer and boarding.

Who they serve

Waggle serves dog and cat owners in and around HSR Layout, Bengaluru. This is a local, neighbourhood-scale business, not a regional chain or an online service. The natural catchment is the households within a short drive of 4th Block, and the home-visit and house-call options extend that to owners who cannot easily travel with their pet. The customer is an individual pet owner, not a business.

On pricing, Waggle sits in a considered middle-to-premium band rather than the cheapest option in the area. A ₹600 clinic consult, full grooms from ₹1,800 and cat grooming from ₹1,500 are priced for owners who treat their pet as part of the family and will pay for calmer, more careful handling and on-site diagnostics. The fear-free positioning and the twice-daily boarding photos are the kind of details that matter to that owner and would be lost on someone shopping purely on price. At the same time, the ₹400 video consult and the ₹800-to-₹900 entry points for boarding and a basic groom keep the door open for lower-commitment needs.

There are a few clear segments the services map to: owners of anxious or fearful pets (drawn by house calls, home visits and fear-free grooming), cat owners specifically (cat grooming is called out as its own service, which is uncommon), owners who travel and need boarding they can trust (the photo updates are aimed squarely at that anxiety), and regulars who want the whole year of care in one place (the Waggle Plus membership rewards exactly that). The membership also signals that Waggle is building for repeat, long-term relationships rather than one-off visits.

Where they operate

Waggle operates from a single physical location: 4th Block, HSR Layout, Bengaluru, Karnataka 560102. HSR Layout is the local SEO focus and the heart of the service area. The clinic and grooming studio share this address, and boarding happens here too.

The service area extends beyond the storefront through home visits and house calls, so a meaningful part of the work happens at the owner's home rather than at the clinic. This is a real differentiator for the local market and worth treating as a first-class service on the site, not a footnote.

Hours are daily, 10am to 8pm, seven days a week. Emergencies are handled via WhatsApp until 10pm, which extends the effective reach of the practice past clinic hours without claiming to be a 24-hour hospital. WhatsApp is the primary channel: it is how consults and grooming slots get booked, how boarding photo updates are sent, and how after-hours emergencies come in. The published contact points are the phone/WhatsApp number +91 98XXX 21008 (partially redacted in the intake) and the email [email protected]. There is no live website today, which is what this build is for.

How they're different

• Fear-free certified grooming and anxious-pet care as the core promise, not an add-on. Joel's grooming is positioned as fear-free certified, and the vet side offers home visits (₹1,200) and house calls specifically for anxious pets. Most local competitors offer grooming or vet care; Waggle is built around reducing the animal's stress, and it has the certification and the home-visit option to back that claim rather than just asserting it.

• Everything in one relationship: clinic, grooming and boarding under two named founders. In-house diagnostics (blood work on-site, X-ray via tie-up), grooming, and boarding are usually three separate vendors. Waggle folds them into one place led by Dr. Ananya Iyer and Joel D'Souza, so the same people know the pet across all three. The Waggle Plus membership formalises that "one place for the year" positioning.

• Boarding you can watch: twice-daily photo updates. The single most anxiety-inducing thing about boarding a pet is not knowing how they are. Waggle sends photo updates twice a day, every day of the stay. It is a concrete, provable difference that speaks directly to the owner's worry, and it is the kind of thing a website should show, not just say.

Tone of voice

The website should sound warm, calm and human, the way a good vet talks to a nervous owner. The intake voice is friendly and plain-spoken ("and yes, we do house calls for anxious pets"), and it leads with reassurance rather than credentials, even though the credentials are strong. It should feel like a trusted neighbour who happens to be an excellent vet: caring without being saccharine, confident without being clinical or cold. Avoid corporate polish and avoid over-cute pet-brand cliches. The founders' own line, "Treated like family. Because they are," sets the register perfectly and should anchor the site.

Sample phrases that fit the voice:

• "Treated like family. Because they are."
• "Gentle, fear-free grooming for pets who find it stressful."
• "We come to you, so an anxious pet never has to make the trip."
• "Two photo updates a day, every day of the stay."
• "Book a consult or a grooming slot on WhatsApp."

Questions before we start

• What real photos are available to shoot or share (the clinic interior, Dr. Iyer and Joel, actual grooming and boarding, and pets they have treated), and are there any we cannot show for owner-privacy reasons?
• Should the site let people book on WhatsApp only, or do you also want a form or booking widget, and if WhatsApp, which number should the buttons link to (the full one, since the intake number is partially redacted)?
• The prices given are mostly "from" figures. Do you want exact prices shown on the site, "starting from" ranges, or no prices at all with a "message us for a quote" approach?
• Do the daily 10am to 8pm hours ever change for holidays, festivals or specific days, and how should we present the emergency-till-10pm WhatsApp option so people do not mistake it for a 24-hour service?
• How far does your service area for home visits and house calls actually reach around HSR Layout, and is there an extra charge or distance limit we should state?
• What proof or details do you want to show for the fear-free grooming certification (the certifying body, what it means for the pet), so it reads as credible rather than a slogan?
• Do you want to collect Google reviews or written testimonials from existing clients to feature, given there is no online footprint yet to draw from?
• Are there any services, tie-ups or plans on the way (for example a dedicated emergency line, an app, or expanded diagnostics) that the site should leave room for, so we do not have to rebuild the structure later?