The media, and what we do with it.
Three families of media, sixteen ways to reach someone. You can buy one line of this or all of it — the plan is built the same way either way.
Digital & performance
Bought on data and judged on what came back. This is the half of the plan where every rupee can be traced to an impression, a click or an enquiry — so it should be.
Programmatic advertising
Audience-first buying across exchanges. Inventory is chosen by data and bid on in real time, rather than picked off a rate card. See how a buy works.
Display advertising
Standard and rich-media placements across publisher networks, sized and scheduled around where your buyers already read.
Google Ads
Search and the wider Google inventory, bought against intent — the moment someone is already looking for what you sell.
Meta Ads
Facebook and Instagram built around leads and conversions, not vanity reach. Creative, audiences and budget reviewed as a set.
YouTube & online video
Instream and outstream video bought on completed views, not just impressions — the format that gets to explain something properly.
Audio advertising
Streaming audio, podcasts and radio, planned around daypart and drive-time — the medium that reaches people while their hands are busy.
Performance marketing
The whole digital mix run against a cost per enquiry or sale rather than a reach figure, with the budget moving weekly to whatever is working.
Broadcast & out-of-home
The media nobody scrolls past. Physical placement is a craft — the site, the angle, the light and the length of the cycle decide whether the money worked.
Connected TV & OTT
Big-screen video bought at household level across smart TVs and streaming apps — the impact of television with the targeting of digital.
TV advertising
Spot buying and sponsorship across regional and national channels, planned around the programmes your audience actually sits down for.
OOH — outdoor
Hoardings, unipoles, gantries, transit and street furniture, chosen on the routes your buyers travel rather than the ones that were available.
DOOH — digital out-of-home
Digital screens across malls, high streets and transit hubs. Dayparted like broadcast, changed as often as digital, measured against both.
Airport branding
Terminal media for the one audience with plenty of time and very little to look at. Premium, uncluttered, and hard to ignore.
On-ground & direct
Where the brand stops being a message and becomes a person handing something over. This is the work that needs crews, permissions and someone local who answers the phone.
BTL activities
Sampling, in-store promotions, canopies and roadshows — run by people, counted in conversations rather than impressions.
Brand activations
Events and experiences designed to be photographed and shared, so the spend keeps working after the crowd has gone home.
Rural marketing
Vans, haats, wall media and local-language creative for the markets that sit outside metro media plans and still buy.
WhatsApp & bulk SMS marketing
Direct messaging on the app your customer actually opens — for launches, offers and answering the leads a campaign brings in.
What we need to start.
A media plan is quick to build when the brief is honest. Three things get us most of the way.
What you sell
The product or service, the price band, and who buys it today. If you already know which customers are worth the most, say so.
Where it has to land
Mumbai, Nagpur, Pune, Ahmedabad, Indore, Jaipur, or wider. City-level is enough to start; we will come back with the specific routes, screens and channels.
What the budget has to do
Enquiries, footfall, launch awareness, or holding a position against a competitor. The objective decides the mix more than the number does.