Wix is a drag-and-drop builder you operate yourself. Niptao is a managed service — we build it and you keep it current by chat.
| Wix DIY website builder |
Niptao | |
|---|---|---|
| Who builds it | You, in the drag-and-drop editor | Niptao's AI + team |
| Time to live | Hours to days of your time | ~24 hours |
| Who keeps it updated | You, in the Wix dashboard | You message us on WhatsApp — included |
| Speed (Google PageSpeed) | Template + app bloat, often 40–70 | Static, 80+ |
| Built for AI search | Manual / limited | Yes, by default (structured data, llms.txt) |
| Dashboard / logins | Required | None — just chat |
| Ongoing cost | Subscription + your hours | One annual plan, edits included |
Compare against others: Niptao vs Squarespace · Niptao vs WordPress · Niptao vs hiring an agency