How it works

Message us. Get a free site. You drive it.

No dashboard. No signup. No onboarding calls. You message us on WhatsApp, we build you a real site for free, and then you steer the AI yourself to edit and refine it — go live when you're ready.

Message us on WhatsApp →
01
2 minutes

Message us on WhatsApp.

Send us your existing website URL, or just describe your business. We don't need a brief, a brand kit, or a credit card. Just a message.

There's no dashboard to log into and no account to set up — the conversation is the whole interface.

What to send us:
  • Your current website URL — or a sentence about what your business does
  • Your contact info, business hours, locations (if you have them handy)
  • A logo or a few photos, if you want — otherwise we start with what we can find
02
Free

Get a free site.

Our AI builds you a real, live-ready site — free on every plan — and sends you a preview link. Fast, mobile-perfect, and ready for AI search from day one.

This isn't a throwaway template preview. It's your actual site, ready to refine and publish.

What's in the free build:
  • Your core pages, structured and styled — with a blueprint for the rest
  • Ready for AI search — your business clearly described for ChatGPT, Perplexity, and Google
  • Mobile-first responsive layout, 90+ PageSpeed
  • Standard CMS for team, services, testimonials, gallery, FAQ, locations
03
You drive

Drive the AI yourself.

This is the self-serve part. You refine the site by chatting — you steer, the AI executes. Most edits go live in 2–10 minutes; new pages and structural changes finish within the hour. The AI runs its own checks so each change still looks right on mobile.

No editor to learn, no menus to hunt through. If you can send a WhatsApp message, you can run your website.

Edits you just ask for:
  • "Change our phone number to 9988 123 456"
  • "Swap the hero image with the one I sent yesterday"
  • "Add a Diwali sale banner to the homepage"
  • "Add a new service page for 'wedding photography'"
  • "Our hours changed — Sunday is now closed"
04
Go live

Go live when you're ready.

Happy with it? We walk you through a quick demo, send a payment link right there on WhatsApp, and then publish your site and attach your domain. No 4-week timeline, no handoff — you're live.

From here on, it's the same conversation. You keep driving; we keep everything else healthy.

What going live includes:
  • Custom domain + SSL + 99.9% uptime CDN hosting
  • Your first-year domain on us, on every plan
  • Ongoing edits by chat — most live within minutes
  • SEO, performance, and AI-search upkeep handled for you
What we handle so you don't

Everything else.

You drive the copy and the direction. We take care of the machinery underneath — hosting, SEO, performance, security, content, AI-search visibility — and keep all of it healthy.

SEO

Search engine optimization

Meta tags, sitemap, robots.txt, internal linking, structured data — all configured at launch and reviewed monthly on Pro (auto-tuned by our AI). Growth customers get hands-on optimization with a dedicated team. If you migrated, your existing URL structure is preserved so you don't lose rankings.

AI

AI-search visibility

Every page is tagged with the right behind-the-scenes information so ChatGPT, Perplexity, Claude, and Gemini can quote answers from your site. Most other website builders skip this entirely.

Performance + hosting

Static HTML on Cloudflare's global CDN. 90+ Lighthouse score. SSL, security headers, image optimization, Core Web Vitals tracking — all on, all maintained, all included in the annual fee.

🎨

Design + updates

The aesthetic stays current. When you message us, we don't just edit text — we make sure the section still looks good, the spacing is right, and it reads well on mobile.

📝

Content (Pro + Growth)

One AI-written blog post every week on Pro (52/yr), tuned for AI search and your business. Growth customers get a dedicated content team via Publifai with custom cadence. New service pages, FAQs, and location pages created proactively — not when you finally remember to ask.

📈

Lead handling

Contact-form submissions route to your email (Starter) or WhatsApp + email (Pro). Growth customers get bespoke lead handling via Publifai — multi-recipient routing, CRM-style pipelines, automated follow-ups. Nothing gets dropped.

Being honest

What we don't do — that's Publif.ai.

Niptao is self-serve: you drive the AI, and it does the building. When you'd rather a team just do it all for you — that's a different service, and it's Publif.ai.

Niptao — self-serve

You drive the AI.

You message us, the AI builds and edits, and you steer it. Fast, hands-on, and priced for a small business running its own site.

  • A free site, then edits by chat
  • Managed hosting, SEO, and AI-search visibility
  • Design kept current, content on Pro+
Publif.ai — done-for-you

A team does it all.

Custom code, performance marketing, and ad creative sit outside the self-serve AI flow. For those, a dedicated team at Publif.ai runs it for you — our Growth tier is the bridge.

  • Custom code and bespoke design beyond templates
  • Managed Meta + Google ads and ad creative (Reels, image, video)
  • A dedicated relationship manager and marketing strategy
Already have a site?

Migration is one way in — not the whole story.

If you already have a website, we can rebuild it on Niptao — same content, same URL structure, but faster, mobile-perfect, and AI-search-ready. It's one of the ways people start, not the main event: most just message us and let the AI build fresh. Either way, the flow above is the same.

See how migration works →

Stop browsing for a website builder.

Message us on WhatsApp. We'll build your site free — you take it from there.

Message us on WhatsApp →