The full FAQ.

Every other website builder (Wix, Squarespace, WordPress) asks you to log in, learn their editor, and figure out their menus. Niptao doesn't.

You message us on WhatsApp like you would a colleague. "Change the phone number." "Swap the hero photo." "Add a service page for wedding photography." The AI handles the edit, runs its own checks, and ships it within minutes.

If you want to log in and see analytics or chat history, there's an account page — but you don't need to touch it to run your site.

Most text and photo changes go live in 2–10 minutes. New pages, structural edits, and content rewrites finish within the hour. We've never made anyone wait until "tomorrow."

Edits are pushed to a global CDN, so the moment the AI ships the change, your site is live worldwide.

Yes — unlimited edit requests on every plan (Starter, Pro, Growth), subject to fair use. Most maintenance customers only make 5–15 edits a year total, so the cap never matters. If someone is running a continuously-changing operation (10+ edits a week, for months), we'll reach out to discuss whether a higher tier or Growth is a better fit. We won't surprise you with a bill.

Why fair use rather than a hard cap? Because explaining "what counts as an edit" was creating more friction than the underlying cost ever caused. Most customers stay well within reason. The few who don't, we handle one-on-one.

Simple = up to 12 pages with standard listings — team, services, gallery, FAQ, testimonials, locations. The typical small-business site. Pairs with the Starter plan. Regular build fee: ₹2,999 (currently free during launch).

Complex = anything beyond that — custom content types (artists, products, properties, courses, menus), larger sites, or anything ecommerce/membership-shaped. Pairs with the Pro or Growth plan. Regular build fee: ₹4,999 (currently free during launch).

We classify your site automatically when you paste your URL. If you're not sure where you fit, just submit — we'll tell you which scope applies before we start.

We're a new product launching into a competitive market. The migration / build is the highest-friction moment in our customer journey — the bigger the upfront ask, the fewer people try us. By making the build free during our launch window (through March 2027), we remove that friction entirely.

After launch the regular fee returns (₹2,999 simple / ₹4,999 complex), but customers who sign up during launch keep the free-build rate for the lifetime of their plan. No grandfathering tricks.

All support runs during India business hours: Monday to Saturday, 10 AM to 7 PM IST. WhatsApp messages and emails outside those hours get a response the next business morning.

Response speed varies by plan:

• Starter: under 24 hours (business hours)
• Pro: under 4 hours (business hours)
• Growth: under 1 hour (business hours)

For urgent issues like a site going down, message us anyway — we monitor escalations 24/7.

Anything that's a content or structural change: copy edits, photo swaps, hour updates, new pages, new sections, design tweaks, SEO updates, blog posts, FAQ additions, contact-form changes, navigation reshuffles. If you can describe it in a sentence, we can ship it.

What's outside scope: bespoke custom code, integrations with proprietary systems, marketing campaign work — those go to Publifai (our sister agency).

No. Every site is custom-rendered for your brand, content, and structure. We pick a template foundation that fits your business type, then customise heavily based on your existing content + brand assets.

Your site doesn't look like every other Niptao customer's site — it looks like your business.

Two reasons. One: monthly billing in India is operationally messy — failed payments, partial months, recovery friction. Two: annual prepay drops churn by 30–50%, which means we can keep prices low and predictable.

During launch (through March 2027), the site build is free on top — so you're really only committing to the recurring fee. If you cancel mid-year, you get a prorated refund.

One website, unlimited pages, unlimited edits (fair use), chat-to-update on WhatsApp, AI-search-ready, 80+ PageSpeed promise, all images auto-converted to WebP, standard content collections (team / services / testimonials / gallery / FAQ / locations), contact form → email, custom domain + SSL + CDN hosting, mobile-perfect responsive design, and Email + WhatsApp support with 24-hour response during business hours.

Full feature matrix on the pricing page.

If you're actively trying to grow with your website — running ads to it, ranking for search terms, publishing content — Pro is better. You get a 90+ PageSpeed promise (monitored monthly), every page optimized for AI search (not just the homepage), a monthly AI review that auto-tunes content + SEO, one AI-written blog post every week, proactive page suggestions, AI image generation, custom content types (artists, products, courses), and priority WhatsApp support under 4 hours.

If you just need your existing site maintained without thinking about it, Starter is fine.

Optional add-ons: AI logo + brand kit refresh (₹2,499 one-time), +30 AI image generations (₹999 one-time), extra website (₹5,999/yr per site), one extra blog post per week (₹4,999/yr), custom content types for Starter (₹4,999/yr). Multi-language, business email, custom domain registration, payments/UPI checkout, and full ecommerce are coming soon.

Things we don't do at all: paid ad management, custom code, social-media-post writing, email marketing. Those go to Publifai — or get bundled in our Growth tier.

No setup fees. No "premium tier for SEO." No per-edit charges. The annual price is what you pay; add-ons are optional and clearly priced. We publish add-on prices on the pricing page.

Yes. We preserve your URL structure, redirect anything that needs changing (301s), and migrate your meta tags + sitemap. Most customers see better rankings after — partly from speed gains, partly from our AI-search markup that didn't exist before.

24 hours for standard sites. 24–48 hours for larger or content-heavy sites at the same migration price. Your existing site stays live the whole time; we only flip the domain after you approve the new version.

Message us. We'll make changes during the preview phase — the live flip only happens after you approve. If after a few rounds we still can't get it right, full refund, no questions.

Yes. Your domain is registered in your name (or stays with whoever registered it). The content is yours. If you cancel, we hand over the full HTML — your site can be hosted anywhere.

Message us "cancel." We hand over your full HTML, point the domain to wherever you tell us, and you're done. No phone calls, no 30-day notice, no recovery email sequence, no exit interview.

Mid-year cancellations get a prorated refund.

Worst-case planning. We commit to a 60-day shutdown window if it ever came to that: full HTML export, hosting handover guidance, and refunds on remaining annual fee. Your domain is in your name regardless, so it can't be held hostage.

GEO = Generative Engine Optimization. AEO = Answer Engine Optimization. They're the equivalents of SEO for AI search engines (ChatGPT, Perplexity, Claude, Gemini).

When someone asks ChatGPT "best photographer in Bangalore," the AI picks a few sources to cite. GEO/AEO is the structured-data + content discipline that makes your business one of those sources.

Read the AI search guide for the deep dive.

Increasingly, yes. ChatGPT alone has 200M+ weekly active users. Perplexity ships 100M+ searches/month. Searches that used to go to Google now go to AI search — and the citations from AI engines drive both clicks and conversions at higher rates than classic search.

For India-specific buyers, the trend is just starting — which is why now is the moment to build for it.

Two reasons. One: structured data isn't sexy — it's invisible JSON-LD that you can't show in a marketing screenshot. Two: the AI-search landscape is still moving, so most builders are waiting to see how it shakes out.

We think that's a mistake. Niptao sites ship with the full stack (JSON-LD, llms.txt, FAQ schema, entity statements) on day one.

Publifai is our sister agency. Same team, different surface. Niptao is AI-managed website service (Starter ₹9,999/yr, Pro ₹24,999/yr); Publifai is the human-led marketing department — ad creative, performance media, social, email, custom design.

Our Growth tier is the bridge: it's Niptao + Publifai bundled, starting at ₹50,000/month, with a dedicated account manager and everything custom.

That goes through our Growth tier (powered by Publifai). Anything that needs hand-written code beyond a templated site lives there. Starter and Pro don't cover custom development.

Not yet. Through October 2026 we're India-only — all copy, pricing, examples, and tool defaults assume Indian SMBs. Global launch (USD annual tiers, exact pricing TBD) comes after.