Field notes, guides, and ideas on speed, AI search, design, and what actually grows a small business online.
A kanban tells you each card's status, not whether you're on track. We generate the board's insight offline with an LLM, commit it, and serve the dashboard static — no runtime LLM call, no API key on the box.
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A lot of "optimize for AI search" advice is theater. Here's what we deliberately skipped — and what actually got small-business sites cited.
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A hand-maintained TODOS.md always drifts from reality. So we deleted it — the issue tracker is the single source of truth, and the repo only holds views generated from it.
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Running several AI coding agents in one git checkout corrupts your history, collides your test databases, and tangles your branches. The fix is the same move every time — isolate the shared state — and here's every place we had to do it.
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The simplest way to get your website onto yourbusiness.com — what the www version changes, the three ways to do it, and the ownership question to ask before anyone sets it up.
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Re-enqueueing a dropped message is easy. The real work is knowing when silence is intentional — opt-outs, human handoffs, races, and WhatsApp's 24-hour window.
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Reselling something at near-cost still needs a price that feels right — clean, in the customer's own currency, with an honest margin. Here's the small rule we use instead of a markup or a price list.
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Model APIs already report what each call costs. We attach that to the ticket as the conversation runs, and write the final total to its history when the work is done.
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We almost built a free sample website for every cold lead. Instead we now send a short audit first — it qualifies interest and improves the build.
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